beauty-copywriting

Client Work

Selected copywriting projects for beauty brands across skin care, fragrance, and wellness.

Product Copy

Luminos Skincare

Minneapolis, MN

40-SKU product description package for Nordstrom launch

Nordstrom buyer praised copy quality; Luminos placed in 24 doors in first season
Brand Story

Meridian Beauty Co.

Minneapolis, MN

Complete brand story, founder narrative, and about page rewrite

Brand story adopted as foundation for PR kit, trade show materials, and retailer pitches
Email Copy

Bloom & Glow

Chicago, IL

6-email product launch sequence for summer collection

80% of launch inventory sold in 4 days; lowest unsubscribe rate ever recorded for the brand

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