What this service covers
We write social copy for beauty brands on Instagram, TikTok, and Pinterest. The copy varies substantially by platform. Instagram captions can range from a single punchy line to a longer storytelling format depending on the content. TikTok scripts are structured around the watch-through rate, which means the hook has to work in the first two seconds. Pinterest descriptions are optimized for search and discovery within the platform. We also write influencer briefs that give content creators enough direction to stay on-brand while leaving room for their authentic voice. A brief that is too rigid results in content that looks sponsored; a brief that is too loose results in content that misrepresents the product. We write briefs that hit the right balance. For brands with a content calendar, we can write in batches of 30 captions or more. We write for the brand voice, not for a generic "beauty brand" voice, so we ask for existing examples of posts that performed well and posts that did not, along with any copy guidelines your team uses.